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Research papers

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nick North, James Holden
Company: GfK
June 1, 2008
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Citation

North and Holden (2008a, June 01). Audience value across media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/audience-value-across-media